How to choose
Three things usually decide it:- Control — do you need to hold exact product detail and brand standards, or are you exploring looks?
- Speed — fast models are great for exploring directions; slower, higher-fidelity models for finals.
- Cost — models consume different amounts of credits. Heavier models and larger sizes cost more.
Image models
The number of reference images a model accepts varies—from none for text-only models to many for the larger ones. Sprello shows the limit as you connect references.
Video models
Capabilities vary by model—as you set up a generator, Sprello shows what’s available:
- End frame — give a closing image as well as a starting one, and the model interpolates between them.
- Native audio — the model generates sound along with the video.
- 4K — higher output resolution, on the models that support it.
- Reference video — drive a generation with reference clips, not just images.
Text models
The model lineup grows over time. The selector in the app is always the current source of truth—this page is a guide to picking among them.

